Tinder finds better use by adding adoptable dogs to its app to celebrate National Dog Week • TechCrunch

tinder announcement today that it’s partnering with dog shelters across the United States to celebrate National Dog Week and give Tinder users the chance to add a shelter dog to their profile picture. Sadly, this new addition is only here for a short time, however. National Dog Week ends on September 24, but Tinder users can use the filter until October 20.

Tinder has partnered with five animal shelters on this feature: Wags & Walks in Los Angeles, 4 Paws Kiddo Rescue (LA), Animal Care Centers of NYC, Anti-Cruelty Society in Chicago, and Special Pals in Houston.

The Adoptable Dog Profile Card can be added to your Tinder profile in the app or by visiting rescuematches.com. Select an adoptable dog from the selection, then upload a photo of yourself. The photo is then filtered with an edited image of the dog. There will also be a banner showing the dog’s name, location and adoption details.

The main objective of the “Rescue Matches” campaign is for users to help adorable dogs to be adopted by other Tinder users.

Another reason — albeit a bit selfish — for users to add a shelter dog to their Tinder profile is to get more matches with other dog lovers. (Who could resist slipping on these cute puppies, right?)

Based on a 2021 survey that Tinder commissioned from canine society Honest Paws, 60% of respondents are more likely to swipe right on someone who has a dog in their profile picture, the company noted. in his ad. Tinder also said that “Dog Lover” is among the top 10 “interests” added to Tinder profiles.

“This National Dog Week, Tinder is better able to help people find love AND help dogs in need find new homes – both looking for their perfect match,” said Melissa Hobley, Tinder CMO, in a report. “Being able to express your shared interests is so important to sparking new relationships, so we wanted to give our members even more fun ways to find someone new, whether it’s a new dog park buddy or a step-parent for their four-legged friend. ”

Updated 9/20/22 6:55 PM with redaction that Tinder conducted the investigation. Data was provided by Honest Paws.